My Diamond Search

My diamond search for an engagement ring started with acknowledging I knew almost nothing about diamonds and since I was going to shop around for the best diamond I could buy for my Kathy I wanted to learn some basics. That way with some basic understanding I could ask (hopefully) some intelligent questions to any jewelers I shopped at and make an informed choice. So with one of the best tools available for getting information I started surfing the web for diamonds.

Some sites were better than others at giving some pertinent information but for this novice I could not really judge the specific qualities of any diamond that I was considering to purchase. Your forced to trust the information they show only. Other than the basic 4C’s, the higher the price for the carat weight I was looking for the better the diamond had to be, or so I thought but I wasn’t sure.

Then I came across Jonathan’s Gold Old Gold web site and IT IS THE BEST of the sites for all the (honest) information anyone could ever want to know about diamonds. I read through it a few times and some sections many times to learn what you’ll never learn short of becoming a gemologist or a jeweler. Jonathan’s information was so good that it became apparent that store after store I visited that the attending sales persons (and in one case the store manager) knew very little about the product they were selling. I suggested and encouraged a couple of them to visit goodoldgold.com to see for themselves.

Because of my new knowledge at one of those stores I came close to buying a diamond and realized in time that I was being intentionally misled. Since I was now armed with facts their deception was exposed and I got my money back. It was an adventure going from store to store and I have more stories to tell but it made me realize that Jonathan’s diamond site spoiled me to want BETTER than what others had or presently could offer. My trust in just what a sales persons said or what a web site promoted was no longer enough and now I demanded more proof of what I was purchasing. Good Old Gold offered that proof with actual pictures of the diamonds, a Sarin report and in my case a AGS certificate, Firescope, Hearts and Arrows images of the diamonds I was comparing and all my many questions were answered too. Wow, try getting any one of these from you local jewelry store or at those other web sites! Some day they may catch up but for now Gold Old Gold is the standard they’ll have to measure up to.

After I received the diamond in it’s setting I had a problem that I immediately brought to Jonathan’s attention. Since there is a 100% customer satisfaction policy my concerns were addressed and Jonathan more than satisfied this customer. Trust is and was a major concern of mine with making the most important purchase of my internet life. I can testify to Jonathan’s and Gold Old Gold’s reputation and their honesty in meeting my needs and expectations. They do keep their words both in print or spoken.

Today more than was possible in the past, it pay’s to become an educated consumer and I strongly encourage all who read my testimony to do so, IT’S WORTH IT. To buy with true confidence and knowledge that you HAVE purchased not just ANY diamond but the “best” gives a great sense of personal satisfaction. My Kathy can wear her ring with pride and joy and in the secure knowledge that THIS diamond says how much I love her. For me there is no room for compromises.

Thanks Jonathan!