After seeing countless programs and reading tons of articles on consumers being ripped off by dishonest sales people and "so-called" diamond dealers, we were quite frightened to begin searching for my engagement ring to say the least! Our biggest problem was that we had no knowledge of diamonds. How lucky could we have been to find "Good Old Gold". The saleswoman helping us suggested that we wait for their resident gemologist to give us a short lesson on diamonds. Feeling like we were going to get roped into buying something, we were a little hesitant but then thought, "What's the harm in just listening?" Well, it ended up being the most helpful hour we have ever spent! Jonathan gave us a condensed but extremely thorough lesson on all aspects of purchasing a diamond. Not only on the well-known 4C's but on how value is determined in a diamond - meaning much more than just the size of the stone. Size doesn't necessarily mean value! He gave us the book he wrote on the subject didn't even try to sell us anything. Feeling like we should buy a diamond in Manhattan (because that's what you're "supposed" to do when you live in NY), Rob went to the diamond district. He was bombarded with tons of pushy salespeople who rushed him and didn't spend time explaining anything. Rob was armed with Jonathan's book which he read that morning and asked many questions that the salespeople either did not want to answer or just couldn't!!! A knowledgeable consumer is dangerous! Needless to say, Rob went back to Jonathan and purchased our diamond. Not only did Rob get an exquisite stone, but since Jonathan has the most up-to-date equipment, we have a large magnified photo printout of the stone, plus all the details about it (the cut analysis, all the specifics on its color, clarity weight, etc.). We highly recommend Jonathan and Good Old Gold to everyone we know and Rob and I can confirm that anyone that buys jewelry and/or diamonds through Good Old Gold will be more than satisfied. We are thrilled at our find and I am proud to show my ring off!